Black Friday’s most traded shares on Charles Stanley Direct

Black Friday saw increased levels of trading on Charles Stanley Direct owing to our offer of free share dealing.

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Black Friday is a day when shoppers scour the high street for bargains, and this year it was also the case for shares with markets experiencing weakness. Charles Stanley Direct had a special offer too – free share dealing for a whole day. Many of our customers, old and new, took the opportunity to purchase new holdings and dispose of existing ones.

Investors bought a range of shares that were hit by the recent market sell off, with a particular focus on dividend-producing FTSE 100 heavyweights such as Vodafone, which yields a hefty 8%. With interest rates remaining low and therefore providing negligible return on cash, the stock market remains attractive for income seekers.

Centrica shares plunged by 9% the day before Black Friday after its revealed a dramatic fall in customer numbers. Garry White, Chief Investment Commentator, notes, “This brought the yield on shares in the owner of British Gas to around 9% with some investors betting this will be maintained, although this could prove a risky move.”

The recent sharp fall in the oil price also hit shares in energy majors – and Royal Dutch Shell’s yield of 6% and BP’s 5.9% also proved to be a major attraction. Aviva shares were also in favour after October’s fall led to its dividend yield rising to 7.4%. Lloyds Banking Group shares were also in demand, with their yield of 5.5% also deemed attractive, despite subdued growth at the UK’s second-largest retail bank.

One share that wasn’t bought for its prospective income payments was Fevertree Drinks. Shares in the upmarket tonic maker have fallen by around 40% since the start of September after an astonishing rise since their 2014 IPO. The company is still showing good growth, but continues to trade on a high earnings multiple of around 56. Garry states,” This means the company needs to continue to deliver a high growth rate to justify its valuation”.

Scottish Mortgage Investment Trust was not only the most popular investment trust but the most popular share too. The Trust's managers since 2000, James Anderson and Tom Slater of Baillie Gifford, aim to invest in companies that harness the power of technological change and exhibit exponential growth. Rob Morgan, fund analyst, explains, “Investors in the Trust have experienced something of a rollercoaster ride this year as favourable sentiment towards the technology sector sharply reversed. With shares well below their peak bargain hunters have been enticed in.”

Finally, shares in Flybe attracted opportunistic investors as the struggling airline put itself up for sale. British Airways owner International Airlines Group (IAG) is a potential bidder, but could face competition from Richard Branson’s airline Virgin Atlantic and possibly others.

Table: most traded shares through Charles Stanley Direct on ‘Black Friday’ 23rd November 2018

Scottish Mortgage Trust

Lloyds Banking Group

Flybe Group


Royal Dutch Shell ‘B’

Legal & General

Vodafone Group

Fever Tree Drinks




Past performance is not a reliable guide to future returns. This website is not personal advice based on your circumstances. No news or research item is a personal recommendation to deal. Investment decisions in fund and other collective investments should only be made after reading the Key Investor Information Document or Key Information Document, Supplementary Information Document and Prospectus. If you are unsure of the suitability of your investment please seek professional advice.

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